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Which is Australia's best strawberry jam?

We know strawberries. We've been growing and nurturing them in our own backyard for years, to create the most delicious strawberry jam.

"Strawberry jam, at its most basic, is just two ingredients – strawberries and sugar. But a good quality strawberry jam can elevate the humblest of scones. It's a popular ingredient choice for Victoria sponge, jam roly poly and jam drop biscuits. And spread on a slice of hot, buttered toast? It's the simplest of pleasures." Rachel Clemons - Choice.

At Beerenberg we are 6th generation Australian family farmers making the world’s best strawberry jam. Now it’s official consumer group Choice have unveiled the cream of the crimson crop in Australia of stir-bought strawberry jam and we’ve come out on top.

Comparing 16 different commercially-distributed jams from popular brands ranging from Aldi, Coles and Woolworths, to the more premium Bonne Maman and Beerenberg, expert taste testers sampled 16 different jams, ranking them according to taste, aroma and appearance.

Here are the results.

BEST STORE-BOUGHT: Beerenberg Australian Strawberry Jam

  • CHOICE Score: 75%
  • Price per 100g: $1.57
  • Good to know: This jam is 51% strawberries, and contains 99% Australian ingredients. It's also one of the more expensive products in our review.

Our testers say:

"Glossy, natural colour. Beautiful, strawberry/lemon aroma. Sweet strawberry flavour with some acidity. Lots of seeds."

For more details on the rankings visit, or read on for the full list:

  1. Beerenberg Australian Strawberry Jam - 75% (made in Australia)
  2. Aldi Grandessa Signature Strawberry Premium Jam - 74% (made in Belgium)
  3. Woolworths Essentials Strawberry Jam - 74% (made in Belgium)
  4. Bonne Maman Strawberry Conserve - 71% (made in France)
  5. IXL Strawberry Jam - 71% (only 40% strawberries)
  6. Rose's Strawberry Conserve - 70% (made in New Zealand)
  7. Woolworths Macro Certified Organic Strawberry Spread - 68%
  8. Woolworths Strawberry Jam - 66%
  9. Coles Strawberry Jam - 62%
  10. St Dalfour Strawberry Spread - 61%
  11. Barker's Strawberry Jam - 60%
  12. Cottee's Strawberry Jam - 58%
  13. Coles Strawberry Spread - 56%
  14. IXL Strawberry 50% Less Sugar - 41%
  15. Natvia 95% Less Sugar Strawberry Fruit Spread - 41%
  16. Aldi Grandessa Strawberry Conserve - 36%

To buy our strawberry, and other jams on online click here.

Want to share your jam creations? Join the Beerenberg Appreciation Society Facebook Group and share.