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Manifesto & Values

Our values and manifesto guide everything we do here at Beerenberg. Living by these is what makes us so certain that your family will enjoy tasting our products just as much as our family enjoys making them.

The manifesto we live by

We are a proud Australian family with an unwavering passion to make your favourite dishes taste even better. 

It all started when we first crafted a surplus of strawberries into a rich jam via Grandma’s pan.

Six generations later, our business continues to grow. As does the homemade love we add to each and every jar and bottle.

One of our greatest pleasures is to hear about all the “Wow”s, the “Mmm”s and the “Oh-yes-this-is-fantastic!”s that you create in your family kitchen thanks to the fresh produce that we transform in ours.

That’s why each and every jam, sauce and condiment we create on the Beerenberg farm has to be the best-tasting product in its class.

Otherwise, we won’t place our name and, therefore, reputation on it.

And it’s how we can guarantee your family will love it just as much as ours.

The values that guide us

Authenticity
We are a real farm and we grow our own produce and create great tasting products using natural Australian ingredients.

We are true to our brand promise.

We are: genuine, humble, practical,  trustworthy, open-minded, grounded, reliable, honest, accountable, true, respectful, good listeners and able to accept responsibility for our actions.

We are not: judgemental, snobby, late, dishonest, inconsistent, fake, insincere or disrespectful.

Passionate
As a family-owned company the Beerenberg Family Farm is more than just a job for all of us, it’s a way of life. We feel grateful that we work in the Adelaide Hills on the farm and are passionate about sharing a taste of the country life with the rest of the world.

We are: energetic, loyal, results driven, hard-working, enthusiastic,  involved, positive, caring and engaged in what we do.

We are not: uninvolved, negative, lazy, disengaged, blasé, indifferent or disconnected.

Committed to Excellence
We believe in the very best, in everything we do. From the choice of varieties we grow on the farm, the quality of the locally sourced produce we use, or the craftsmanship and expertise that goes into the creation of each and every product.

We: care, go above and beyond, perform our roles to the best of our ability, give great attention to detail, take ownership, learn from mistakes, show initiative, are resourceful, are proud of our work and continuously improve and innovate.

We do not: compromise on quality or safety, miss deadlines, do the bare minimum, act carelessly or just accept the status quo.

One Team
We are like family. We all understand where we’re heading and are committed to working together and achieving our goals. At the same time, we know how to have a good time and bring fun into the way we do things.

We are: caring, supportive and help each other, positive, empathetic, fun, playful, team players, healthy and have personal interests and hobbies that we pursue outside of work.

We are not:
dismissive, uncaring,dull, uninspiring or bland and we do not think or act in silos, gossip or blame others.